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Efficient Ads – The Art of Advertisement Targeting
Although the concept of sensory overload was originally used to describe the human body’s physiological responses to being bombarded with stimuli, a parallel can be drawn to what individuals feel...
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Mobile’s Growing Impact on Social Gaming & Real-Money Gaming
There is no question that mobile is taking over social gaming. The data in Social Casino Intelligence’s Social Casino Tracker for Q2 2014 is opening the eyes of the industry: “Social casino revenues...
View ArticleBig Data & System Reporting: Inactive Affiliates (Part One of a Four-Part...
You’ve probably heard a lot about big data recently, but do you know how to effectively use it to optimise your affiliate campaigns? Affiliate management is imperative to maintaining the vitality of...
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Big Data & System Reporting: Optimising the Profitability of Affiliates (Part...
Last week, we looked at how operators can use big data to deal with the challenge of inactive affiliates. In this week’s instalment of our four-part series on big data we look at how it can be...
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Using Technology to Optimise PPC Campaigns
Does pay-per-click (PPC) advertising play an integral role in your overall digital marketing strategy? If so, how effectively do you feel you’re using paid search as an acquisition channel? Satisfied?...
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American Bullseye: Using Ad Targeting to Maximise Your US Gaming...
Have you seized the many opportunities the US gaming market offers both operators and affiliates? On 26 November 2013, a year ago yesterday, New Jersey’s regulated iGaming market went live. As the...
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American Bullseye: Using Ad Targeting to Optimise Your US Gaming...
Last week we looked at the US real-money iGaming markets of New Jersey, Nevada and Delaware. To seize these three opportunities, operators and affiliates alike need to develop sophisticated and...
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Webinar Series: Income Access CEO Nicky Senyard to Discuss Alternative...
Are your brands effectively reaching their full potential in the US market? Join our CEO Nicky Senyard (right) in a two-part webinar series to discuss how you can capitalize on current trends in gaming...
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Income Access in the Media: Gambling Insider Interview with our CEO Nicky...
One of the iGaming’s industry’s most important annual events, the ICE Totally Gaming conference last month was an incredibly busy time for the Income Access team. In London, our CEO Nicky Senyard...
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iGaming Operators & Affiliates: Are You Ready for Mobilegeddon (the Google...
Just days remain until a day that’s been dubbed ‘mobilegeddon’ because of its impact on the search ranking of websites that are optimised for mobile and those that aren’t. On Tuesday 21 April, Google’s...
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